Professional Services
Are you a small to medium-sized procurement or supply chain management technology solution provider? Do you want to improve your product strategy and market positioning to get noticed by the analyst and investor community? Look no further! Our offerings are tailored to help you elevate your game and achieve your goals. Contact us today to learn more.
ANALYST RELATIONS STRATEGY
Influencing the influencers is a critical first step in getting brand awareness in highly competitive industries and driving revenue. Building the right analyst relations program goes beyond paying a subscription. It requires applying expertise and program management approaches that align with trends and technologies to best position your business and optimize how you influence leading research firms like Gartner, Forrester, and IDC.
COMPETITIVE
INTELLIGENCE
Proper competitive intelligence (CI) can help you gain a competitive edge in your industry. This includes creating the proper workflows for collecting data on your competitors' products and services, pricing, marketing strategies, financial performance, and the latest social news. Lack of an orchestrated CI strategy increases the likelihood of making less informed decisions, identifying new opportunities, or responding quickly to changes in the market.
WIN LOSS
ANALYSIS
In concert with competitive intelligence, Win-loss analysis is an organized and methodical process requiring orchestration to provide the most value. Companies that use win/loss data effectively significantly improve future efforts that contribute to completing or winning a sale or avoiding opportunities with lower outcomes for success. While this requires reviewing sales data, best practice dictates an objective third-party review to provide the most unbiased assessments.
PRODUCT STRATEGY
& POSITIONING
Positioning involves crafting a distinct image or identity for a brand, product, or service in the minds of consumers. When a product or service is positioned effectively, businesses can more accurately target their ideal customer based on its unique value proposition. As the apex of strategic marketing, well-crafted positioning will guarantee increased sales, improved brand awareness, and expanded market share.
FRACTIONAL PRODUCT MARKETING
Product marketing involves understanding the product's target audience and using strategic positioning and messaging to boost revenue and demand. Executing this well requires tight orchestration with many organizational stakeholders. Whether it be working with market analysts, executing a product launch, or improving sales enablement efforts, we work with you for what you need most.
BESPOKE CONTENT & RESEARCH PROJECTS
In conjunction with analyst reports, creating marketing content from primary research is an effective way to increase the market reach that most impacts your bottom line. Since you own all the data in your research efforts, a custom research project allows you to create and leverage content best aligned with your positioning while creating new channels to start and execute market campaigns.