Professional Services
Are you a small to medium-sized procurement or supply chain management technology solution provider? Do you want to improve your product strategy and market positioning to get noticed by the analyst and investor community? Look no further! Our offerings are tailored to help you elevate your game and achieve your goals. Contact us today to learn more.
ANALYST RELATIONS STRATEGY
Influencing the influencers is a critical first step in getting brand awareness in highly competitive industries and driving revenue. Building the right analyst relations program goes beyond paying a subscription. Liberis Consulting will work with you by applying expertise and proven AR program management approaches that align with trends and technologies to best position your business and optimize how you influence leading research firms like Gartner, Forrester, and IDC.
CONFERENCE, PODCAST & WEBINAR SERVICES
Sharing thought leadership and promoting your products or services is essential for building brand awareness. Effectively evangelizing your message is critical to standing out in a crowded market. Liberis Consulting provides expert webinar, podcast, and conference moderation services that engage audiences and deliver insightful, impactful discussions. With deep expertise in procurement, supply chain, and SaaS technology, we ensure your expertise shines through. After the event, we help repurpose content to extend its value, providing your message resonates with your audience to accelerate lead generation and improve ROI on marketing efforts.
COMPETITIVE INTELLIGENCE
Proper competitive intelligence (CI) can help you gain a competitive edge in your industry. This includes creating the proper workflows for collecting data on your competitors' products and services, pricing, marketing strategies, financial performance, and the latest application of digital CI tools like Klue or Crayon. Lack of an orchestrated CI strategy increases the likelihood of making less informed decisions, identifying new opportunities, or responding quickly to changes in the market.
PRODUCT STRATEGY & POSITIONING
Positioning involves crafting a distinct image or identity for a brand, product, or service in the minds of consumers. When a product or service is positioned effectively, businesses can target their ideal customer more accurately based on its unique value proposition. As the apex of strategic marketing, Liberis Consulting works with you to develop well-crafted positioning that will guarantee increased sales, improved brand awareness, and expanded market share.
FRACTIONAL PRODUCT MARKETING
Product marketing involves understanding the product's target audience and using strategic positioning and messaging to boost revenue and demand. Executing this well requires tight orchestration with many organizational stakeholders. Whether it be working with market analysts, implementing a product launch, or creating new marketing content, Liberis Consulting works with you for what you need most.
SALES ENABLEMENT STRATEGY
Empowering your sales teams with the right tools, content, and strategies is essential for closing deals and driving revenue growth. At Liberis Consulting, we collaborate closely with sales leadership to create engaging sales collateral—such as case studies, battle cards, and product briefs. With a strategic approach to sales enablement, we provide your teams with the resources and insights needed to accelerate success.
BESPOKE CONTENT & RESEARCH PROJECTS
In conjunction with analyst reports, creating marketing content from primary research is an effective way to increase the market reach that can most impact your bottom line. Since you own all the data in your research efforts, a custom research project led by Liberis Consulting allows you to collect survey data and create content that best aligns with your positioning while creating new channels to start and execute market campaigns.
Ready to elevate your business with tailored marketing, product strategy, and sales enablement solutions?
At Liberis Consulting, we’re here to help you drive growth and achieve your goals. Whether you want to enhance your go-to-market strategy or empower your sales teams, our expertise is just a conversation away. Reach out to us today to learn how to partner to deliver measurable results.