Services
What we do
Advisory
Empower your brand
with our flagship service.
We work alongside your leadership to create a powerful foundation of positioning, messaging, and sales narratives in AI-driven markets. Our workshops transform your differentiators into clear, compelling, and consistent messaging that captures your market advantage.
Product & Marketing Strategy Sessions
Understanding your market is a core tenet of marketing strategy. At Liberis Consulting, we develop product marketing strategy by uniting key stakeholders to ensure alignment of goals and insights. Setting the stage for go-to-market execution, we use data-driven research to refine value propositions, messaging, and channel strategies to develop comprehensive marketing plans.
Onsite GTM Workshops
Liberis Consulting offers onsite workshops for product, sales, and marketing teams. By establishing clear goals and creating an agenda that promotes cross-functional collaboration, we facilitate actionable outcomes, such as comprehensive go-to-market plans, sales support materials, and lead-focused marketing content to enhance GTM efforts and drive revenue growth.
Consulting
Strategically align your
Go-To-Market team with
expert product marketing.
Provide product, marketing, and sales hands-on support and expertise, addressing capability and capacity gaps in areas such as analyst relations, sales enablement, competitive intelligence, win/loss analysis, and product marketing content.
Analyst Relations
Influencing the influencers is a critical step in raising brand awareness and driving revenue. Liberis Consulting leverages our established AR program management strategies to help position your business and enhance your engagement with leading research firms like Gartner, Forrester, and IDC
Positioning & Messaging
Positioning involves crafting a distinct and differentiating identity that enables you to target your customers with the messaging and attributes that are most meaningful to them. Liberis Consulting collaborates with you to develop well-crafted positioning that facilitates sales, improves brand awareness, and expands market share.
Competitive & Market Intelligence
Comprehensive competitive intelligence (CI) gives you an edge in your industry, enhancing decision-making, opportunity identification, and enabling you to stay on top of market dynamics. Liberis helps you develop a strong CI strategy by establishing the right workflows and technologies to collect, analyze, and use data to grow your business.
Win / Loss Analysis
As a trusted third-party, Liberis elevates the benefits of this often-overlooked process. By systematically gathering data on sales outcomes, conducting interviews with customers and lost prospects, and identifying patterns to understand the reasons behind wins and losses, Liberis help your GTM teams develop actionable strategies for improvement.
Sales Enablement
Equipping our sales teams with the right tools, content, and strategies are crucial for driving revenue growth. At Liberis Consulting, we create engaging sales materials, such as case studies, battle cards, and product briefs to support your sales team and accelerate their success.
Persona Development
Persona development is a comprehensive process involving the collection and synthesis of data to create detailed, semi-fictional representations of your ideal customers. These profiles are then employed to tailor messaging, channel management, product development, and sales strategies to effectively – and efficiently – drive business growth.
Pricing & Packaging
We approach pricing and packaging strategy by conducting thorough market analysis and implementing value-based pricing methods. This approach helps clients maximize growth, increase profitability, and gain competitive advantage.
Product content marketing
Maximize revenue and
lead generation efforts
with better content.
Creating elevated thought leadership content involves understanding the product’s target market segments, using strategic positioning and customized messaging to boost demand.
Whether you need help with market analysts, implementing a product launch, or creating new marketing content, Liberis Consulting works closely with your stakeholders to develop the most compelling content, including:
- Blogs
- Product Sheets
- Case Studies
- E-Books
- White Papers
- Bespoke Surveys & Market Research
Event Moderation
Drive better brand awareness.
Building brand awareness is essential to differentiating yourself in a crowded market. Liberis Consulting provides expert webinar, podcast, and conference moderation services that engage audiences, showcase your thought leadership, and build brand preference.
With deep expertise in procurement, supply chain, and SaaS technology, we ensure your event and post-event collateral resonates with clients and prospects to accelerate lead generation and improve ROI on marketing efforts.
- Conferences
- Roundtables
- Webinars
- Podcasts
- Seminars
Partnerships
Partnerships focused on the alignment
with your GTM goals in mind
Digital Marketing
Brand creation, promotion, demand marketing, and lead generation through digital channels,
website design and development, full-service design
AI Technology
AI toolsets to ensure you nail your go-to-market story and measure its impact — across every customer touchpoint at every stage
Domain Expertise
Advisory leadership and unparalleled knowledge of the procurement and supply chain sectors
Media & Events
Strategic use of media channels to promote companies and issues in the procurement and supply chain industry
What GTM consulting
strategies does Liberis Consulting use?
Liberis Consulting employs several strategies to enhance the effectiveness of our clients’ market positioning. These strategies include:
Tailoring the pitch to our client’s specific needs and goals. This involves thoroughly researching our client’s business situation, competitors, and industry trends to create a client-centric narrative.
We emphasize the value proposition by our client’s unique selling points and how they add competitive advantage. We provide real-life examples and case studies to demonstrate the effectiveness of their solutions.
Customizing solutions to address our client’s unique challenges. This approach shows that Liberis Consulting understands our client’s specific problems and can offer targeted solutions.
Seeking feedback and iterating on the pitch. After presenting, we ask for client reactions and use this feedback to refine and improve their approach for future presentations.
Utilizing various content formats to share thought leadership, including webinars, podcasts, and conference presentations. This helps build brand awareness and showcase procurement, supply chain, and SaaS technology expertise.
Developing engaging sales and marketing collateral such as case studies, battle cards, and product briefs to empower sales teams. This strategy enhances the effectiveness of their sales enablement efforts.
Compose bespoke intelligent and compelling content and research services to create unique, data-driven marketing content that aligns with their positioning and supports market campaigns.
Leverage proven methodologies used by Pragmatic and Product Marketing Alliance and proprietary approaches.
By implementing these strategies through our services, Liberis Consulting aims to create more impactful and personalized messaging and content that resonates with our client’s target audience and drives business growth.