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Scott Heimgartner
Writer
Senior Advisor
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Join date: Mar 6, 2025
Overview
First Name
Scott
Last Name
Heimgartner
Posts (3)
Mar 26, 2025 ∙ 5 min
Niche Down to Stand Out: The Case for Focused GTM Strategies
We all have the same thought—the bigger the market, the bigger the opportunity. But that just isn’t rooted in what modern marketing has...
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Mar 12, 2025 ∙ 4 min
Build for the Job, Package for the Buyer
When I went through Pragmatic Marketing , they emphasized a market-driven approach to product development, teaching how to design...
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Mar 6, 2025 ∙ 3 min
The Silent Killer of Growth: Product Confusion
Many companies struggle to grow, not because of a bad product, but because of a silent killer: product confusion. Even great technology...
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